[dcchairs2016] UbiComp/ISWC 2016 Doctoral School notification - #107

[dcchairs2016 at ubicomp.org]

Dear Saemi Choi,

Please find enclosed the reviews for your submission for the Ubicomp/ISWC 2016 Doctoral School.

107: "Typeface-Emotion Analysis for Communication on the Mobile Messenger"

Despite not being able to accept your submission at this year's Ubicomp/ISWC Doctoral School, committee members provided guidance and feedback on your submitted paper. We highly encourage you to follow the valuable advices that the committee member entered in their reviews towards improving on your doctoral work.

Thank you for submitting to the UbiComp 2014 Doctoral School.


Max Mühlhäuser
Nadir Weibel
Rene Mayrhofer

UbiComp 2016 Doctoral School Chairs


------------------------ Submission 107, Review 1 ------------------------

Title: Typeface-Emotion Analysis for Communication on the Mobile Messenger


Confidence

   2  (Somewhat confident - I have passing knowledge)

Contribution to UbiComp

   The author describes a study that tries to answer 2 questions, one
   side-question concerning validation of two ways to classify emotion, and
   the main question of associating typefaces to emotions. The results from
   a crowd-sourced study seem interesting, but may not be directly relevant
   to Ubicomp.

Overall Rating

   2  (Probably reject: I would argue for rejecting this paper.)

The Review

   Concerning the study itself, one central question does not seem to be
   addressed at this time: are the fonts associated with the reader's or the
   writer's emotion? I.e. are they supposed to evoke an emotion or convey a
   current emotion? These seem clearly different in terms of intent of a
   textual message, and typefaces might need to be different given one or
   the other of these intentions (or the same might work both way). 

   On the meta level, I am not convinced that the author would benefit
   significantly from participating in the Ubicomp DC. There are two mein
   reasons:
   1. This paper mostly describes a single study, and it is not clear what
   the aim of the PhD thesis is. Either the author is too early in their PhD
   process and has not yet identified their specific research questions in
   the chosen domain of mobile messengers, or this is only a smaller part of
   the bigger thesis that we don't see described in this paper.
   2. Ubicomp may not be the best outlet for this work, as it requires a
   strong background in psychology and/or sociology to advise on this work.
   Most Ubicomp attendees will have a stronger computer science background.


------------------------ Submission 107, Review 2 ------------------------

Title: Typeface-Emotion Analysis for Communication on the Mobile Messenger


Confidence

   

Contribution to UbiComp

   ...totally unclear

Overall Rating

   1  (Definite reject: I would argue strongly for rejecting this paper.)

The Review

   The contribution presents an interesting, rather elaborate study on
   (mainly) the question of which kinds of emotions different particular
   typefaces (fonts) can generate. While the results are interesting (and so
   astonishing that more data w.r.t. statistical significance, variance etc.
   would be appreciated), the contribution does not seem to be appropriate
   at all for the UbiComp DC for two reasons:
   -	The contribution seems to be a 1:1 version of a scientific paper
   (roughly equivalent to one conference paper) rather than a description of
   past and future PhD thesis work, achieved and planned results, set of
   scientific methods etc. as requested in the call for papers; assuming
   that a valid PhD will consist of much more content, the contribution
   fails to describe what was requested
   -	The contribution is very far remote from the core of UbiComp topics;
   research about typefaces / fonts in a general UI is definitely not what
   the UbiComp audience expects
   For these two main reasons, the contribution cannot be accepted.